Social Media & Reachability: How Fashion Companies Thrive
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It’s pretty hard to imagine modern life without social media. From what started as a tool to be able to reach out to friends from the comfort of your own home, to empires and influencers dominating and shaping the digital world as we know it, social media has changed into something that most people cannot truly understand anymore. Older generations may use it as a tool to show everyone what they’re up to on Facebook and younger generations might use it to pass the time during quarantine on Youtube or TikTok but, for some people, it’s their career to stay on top.
Social media influencers like Youtubers do everything they can to use platforms to remain relevant. Companies like Wendy’s and others use social media to promote their products, giving them more of a reach with their audience. Social media has created multiple different communities because of the reach it has. Writers can now share their work on Wattpad, comedic brains can share their memes or the memes they find on multiple websites and gamers can interact with each other around the world through Steam and Discord.
Advertising
The rules of social media also apply to fashion. When you go scrolling through your feed on Instagram or on Facebook, you will commonly find ads that tailor to you. Everyone has one thing in common, we all wear clothes, and nine times out of ten you will find some kind of fashion ad on Snapchat, Instagram, or Facebook when scrolling through your feed. These options can vary from shaving, jewelry, clothes, aesthetics and so much more.
What most people do not know, however, is that not only are well-known companies being able to reach audiences but also lesser-known companies are making the same reach and becoming more well known. Along with the help of social media, companies like Zaful, H&M, and Zara have become what they are today because of the reach they were able to make from their ads and accounts.
Reachability
But why does one company reach out better than another? What makes this fashion company more popular than this one. Well, the answer is quite simple: advertising! They have sponsorships. They have great deals. They have creative marketing schemes. They have relatable clothing. All of these factors must be considered when advertising a company. It is the basic fundamentals of making your ads stand out. When the clothes are in the spotlight, it makes consumers wanna see more. When it comes to sponsorships, when someone sees one of their favorite celebrities wear something from H&M, they are more inclined to flock to that store.
Social media is a forever changing landscape, as is advertising and fashion. With a subject so fluid and constantly changing, its hard to tell how people will perceive ads in the oncoming future. One thing that is for sure is that fashion always remains relevant and consumers will always see ads. Social media will continue to thrive, and each year it’ll continue growing into a behemoth we cannot escape. As someone who is on social media daily and loves to browse various fashion sites, there is no doubt that fashion and social media will forever be an unstoppable duo.
Nick’s Bio
Nick is a second year professional writing student at algonquin college, hoping to pursue work in either journalism or scriptwriting. Nick hopes to become someone that makes his readers ponder about the many things in which life has to offer. In his down time, you can find him playing on his nintendo switch, organizing his many pokemon cards, or obsessively writing one of his many stories--most notably Radio Heads, a young adult drama about musicians.
