The F-word: The Soft Face of Fascism
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image from pixabay
The F-word is once again haunting the public discourse. For a while it seemed like the word was doomed to be thoughtlessly hurled at stingy parents and customer service representatives, its true relevance long banished from the western world.
But we aren’t seeing a resurgence in fascism – it never really left.
Fascism is less a political ideology than a way of life. It need not be strictly authoritarian – but it is always sadistic. It may not be outwardly racist, but it is often preoccupied with race. It may not be an iron fist it rules with but a green dollar. Fascism is all around us, ever has been - in some form or other it ever will be. We must learn to recognize its many faces.
For the Love of Country
Merriam Webster defines fascism as a philosophy, regime or movement which exalts the nation above the individual. There is the implication of autocratic control though this need not be necessarily a dictatorial rule. It may be rule by a wealthy elite (plutocracy), a corporation (corporatocracy) or, even the market itself (what some ludicrously call “anarcho-capitalism,” but what we’ll call market-fascism). It often romanticizes a mythic past. It rarely looks forward.
Fascism ultimately positions human rights (universal access to food, shelter, and freedom from harm) as subordinate to the glory of the nation in all its racial, geopolitical and economic forms.
In a fascist state, it is a crime to burn the flag but not to doom someone to homelessness through eviction. Racist police do not face legal repercussions for murder in a fascist state, but those who speak out against injustice do. In a fascist state the nation eats before your family does. There is much for sale in a fascist state, but little of it you need. There is much rhetoric and little truth.
Pay-per-rule
image from pixabay
The United States, now firmly in the world’s eye, with the f-word on many lips, has long been a consumer fascist state (and increasingly, so are we). Trump is merely the lump which belies the tumor. His failure to gain a second presidential term does not banish fascism from America, it merely drives its ugliest form back into the shadows.
Consumer fascism, or soft fascism, positions corporations’ ability to make money and monopolize resources in the name of a national economy as paramount to all else. You may not have access to the abilities of producing your own means of survival, but Amazon does. Loblaws does. Corporations lobby the state and private policy initiatives, they trade data with governments. Increasingly, the line between state interest and that of the market becomes irrelevant.
image from pixabay
People struggling to make ends meet continue to pay corporations for access to food, clothing, or diversion (from the fact that we are not free). We willingly relinquish our lives to be ruled, for the glory of the economy. For the good of the nation.
It wasn’t racism that elected Trump, though it helped. It wasn’t misogyny, though it was readily employed. It was by appealing to the concept of nation and attaching to it the corporate brand he carried. His supporters are quick to praise his positive affect on the stock market as, perhaps the only, sign that he has been an effective leader.
Fascism exists in the subservience of the human animal to the nation and it’s here in Canada too.
The Canadian military was recently found to be engaging in propaganda tactics to influence public opinion. These tactics, which included forged letters warning of wolves in Nova Scotia, are publicity stunts clearly inspired by corporate advertising strategies. This is the military trying to go viral.
What can we do?
The most direct way is to stop empowering corporations. Stop buying their products. Stop enabling their destruction of communities, their monopolies on natural resources. We all know Amazon is evil, but so is Loblaws, and Apple. There is nothing these corporations provide that a combination of lifestyle reconfiguration and local shopping can’t provide.
We can empower the individual by supporting universal basic income initiatives. With a guaranteed income, we are less vulnerable to corporate exploitation.
Trump may be on his way out of office, but he is not taking fascism with him. It surrounds us, everywhere. Beckons to us behind every waving flag, every corporate overreach, every piece of data mined. So long as there is patriotism without criticism, corporate welfare over social welfare, there is fascism.
Consumerism leads to fascism by elevating the national market above the human being. So as long as we continue to buy, we are all complicit in its rise.
Matthew Smith
Matt is a writer, musician and actor based in the unceded Algonquin territory commonly known as Ottawa. He loves dogs, hates cops, drinks too much tea and overthinks everything.
Twitter: @Squabbleronline
